Pullman Bercy is a 4-star hotel belonging to the AccorHotels group.
An MK2 private cinema has recently been opened inside the hotel: a modular private screening room with 18 seats, allowing its guests to organise original professional events (training, seminars, presentations, team building, etc.).
IT HAS CALLED UPON MADE FOR YOU TO STRENGTHEN THE IDENTITY OF ITS OFFERING, ASKING US TO ILLUSTRATE THE WALL SITUATED AT THE CINEMA’S ENTRANCE, A PRESENTATION PLAQUE AND ITS RESTAURANT MENU.
CAPITALISING ON PULLMAN’S VISUAL IDENTITY
The team was inspired by the black stripes on the Pullman Hotels logo to reaffirm this unique identity in strategic locations within the hotel.
These black stripes could also evoke a film clapboard and the scrolling letters (N and M) could be reminiscent of cinematographic film being unrolled.
AN ELEGANT PRESENTATION BROCHURE
To enhance this new and original offering, Made for You has designed its presentation brochure.
The symbolism of the black stripes has been drawn upon once again to bring out visual information (photographs) and texts (titles and descriptions of the offering), by framing them.
DESIGNING A MENU FOR THE "SANDWICH BAR"
Pullman Bercy also called upon the agency to design the graphics for its restaurant menu.
The typography used for the title also recalls the black stripes and is modern and refined, thanks to the notches located in certain places.
The agency also created original pictograms to visually illustrate the variety of sweet and savoury dishes on offer.
The illustrative style is more detailed than traditional pictograms, making it more refined.