on packaging design
Today, most industries are highly competitive. Companies have to be inventive and creative to appeal to consumers. This appeal must be evident from the very first glance and that’s why the design and creation of your product packaging is so important. When it comes to marketing, the role of the product’s packaging is almost as pivotal as the nature of the product itself.
In today’s consumer-driven society, companies need the help of packaging design specialists to win over a target audience and encourage them to buy.
As an agency, Made for you shares its expertise to ensure the success of your business strategy by creating inspiring, innovative and bold packaging which reflects your brand image and your visual identity.
Graphic design and packaging design are two areas in which our communication agency specialises. Whatever your sector, our graphic designers have wide-ranging experience in food, luxury, health, cosmetics, sports, leisure, banking, telecommunications, industry and insurance.
Creative brief identifying the messages to be conveyed, objectives and constraints
Benchmark to find inspiring and creative ideas
The creation of your packaging, based on your visual style guide
Engage & appeal with its design, its shape, its materials and its colours
Link your product to your brand in an instant
Inform consumers about the nature, composition and uses of your product
Position your brand in relation to the competition and meet your target audience’s expectation in terms of design and visual appeal
Our creations de Packaging design
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How can your packaging become a reality in three steps?
1. We match your visual identity with your products and your target audience’s expectations during a meeting to identify and explore the latest trends. The aim is to develop appealing ideas which are consistent with your brand name and your brand image.
2. Samples, models and 3D models are produced to support the project’s development. This process must take into account various criteria established in advance by the project’s different stakeholders.
3. The final phase must focus on the marketing response to the packaging, the feasibility of its large-scale production and budgetary considerations. This involves ensuring that the concept can be manufactured and approving production.
How does packaging design have an impact on consumers?
Packaging has always been a way of showcasing the products sold by a company. However, in the past, simply adding a logo was seen as sufficient for companies with a strong brand image to appeal to the general public. Not any more! Today, potential buyers need to be wowed; the customer experience must start as soon as they see your product packaging.
At Made for you, we create practical packaging which is visually appealing and pleasing to touch. From food packaging which appeals to consumers’ taste buds to perfume packaging which conveys the luxurious exclusivity of a brand or fragrance, we are driven by innovation when designing packaging for our clients. If you want to learn more about our experience in packaging design or take advantage of our branding skills, Made for you’s specialists would be delighted to hear from you.
What’s the creative process behind modern and on-trend packaging?
If you choose to work with the packaging and communication agency Made for you, you’ll benefit from our knowledge of the very latest developments in packaging design. New trends, popular materials, consumer behaviour and needs: nothing is left to chance by our experts who produce creative, inspired and innovative designs.
In addition to providing consumers with a sensory experience in terms of how it looks and feels, your packaging is a fundamental reflection of your brand identity. The colours and shades, shapes and materials must reflect consumers’ ideas about your values and the nature of the products you provide. Buyers’ expectations and purchasing habits are constantly changing and becoming more complex; consequently, we must be inventive to create a real impact which attracts interest and elicits engagement. When you work with Made For You, you can be sure that we’ll create meaningful and relevant packaging which will offer your customers a genuinely unique experience.