Atelier Tourneusol is a young family business of lightening design in wood and metal located in Noirmoutier.
Its founder, Quentin Tourneux (hence the name “Tourneusol”) graduated from both, design technology and carpentry-cabinetmaking. He designs and manufactures geometric and deconstructed objects inspired by various artistic influences.
Wood is a universal, noble and sensual material that allows him to express his imagination.
THE CRAFTSMAN DESIGNs rely on ‘MADE FOR YOU’ TO CUSTOMIZE HIS BRANDING.
![Tourneusol - a brand in the spotlight](medias/jpg/01_tourneusol_logo_recherches_sketch_lampe_design_identite_brainstorming.jpg)
![Tourneusol - a brand in the spotlight](medias/jpg/02_tourneusol_logo_papetterie_cartedevisite_identite_logo_bois_lampe.jpg)
AN INNOVATIVE LOGO
The sunflower turning to the sun, source of light, was an obvious logo’s component due to its symbolic meaning.
The agency creates a monogram combining the T for Tourneusol and a lamp. The name “Tourneusol” is positioned around to evoke the light’s irradiation.
The shapes are very geometric and angular to remind of the design of the luminaires.
![Tourneusol - a brand in the spotlight](medias/jpg/03_tournesol_site_ecommerce_lampe_design_bois_metal_homepage_identite.jpg)
![Tourneusol - a brand in the spotlight](medias/jpg/04_tourneusol_site_lampe_design_bois_metal_ecommerce.jpg)
A SIMPLE WEBSITE HIGHLIGHTING THE DESIGN OF PRODUCTS
The web design is sober but lively to enhance the singularity of these lamps with unique, handcrafted shapes.
![Tourneusol - a brand in the spotlight](medias/jpg/05_tournesol_site_responsive_ecommerce_bois_lampe_iphone.jpg)
![Tourneusol - a brand in the spotlight](medias/jpg/06_tourneusol_site_ecommerce_responsive_design_lampe.jpg)