For several years now, Made For You has worked with Canal+ International, a subsidiary of the Canal+ Group which is responsible for international activity and the French overseas territories.

As part of its work on the development of the Canal+ Group’s subsidiaries, the agency had previously designed the key visual used for its communication materials. Made For You had developed a vibrant image of the world, featuring a colour palette specific to each continent and symbolizing a world which embraces a melting pot of cultures by providing access to information and communication for everyone.

In 2022, Canal+ International wanted to update this key visual and called upon Made For You’s team once again to design an image conveying a vibrant and modern brand and to create a stronger link with its core business as a content publisher and creator of entertainment.

A new dynamic identity

Made For You created a new key visual, inspired by an alphabet made up of geometric shapes which was developed by CANAL+ INTERNATIONAL; this visual emphasises diversity, resembling a puzzle or connected pixels, used as an opaque or gradient background.

Different shades of purple are used to add a digital and modern feel to the visual. In keeping with the visual style guide, a different range of colours has been identified for each geographical area in which the subsidiary operates: Europe, Asia, Africa and the French overseas territories.

To bring this new identity to life on a day-to-day basis, the agency also designed a template for a PowerPoint presentation.
It creates an impression of movement for a dynamic brand which always knows how to remain relevant.