With 58,000 employees in over 60 countries, Bouygues Construction designs, builds and manages projects in the industries of construction and public works, energy and services.
Its subsidiary Bouygues Travaux Publics (Bouygues Public Works) needed visuals for a quiz on its LinkedIn account.
Made for you created a dynamic visual system with eye-catching visuals.
A dynamic visual system
Inspired by the round design of the logos and visual style guides of Bouygues Construction and Bouygues Travaux Publics, the team created a modern and dynamic visual system, featuring curves of different sizes and icons with symbols evoking the world of construction (hard hats, protective glasses, etc.).
As if levitating, they create a pattern which creates a sense of movement.
The colour palettes are tailored to each quiz but always use the main colour of the visual style guide of Bouygues Construction and Bouygues Travaux Publics (orange), with added brightness to create eye-catching visuals to appeal to the target audience on social media and reflect the digital setting.