The French Development Agency (Agence française de développement - AFD) is a public institution that implements France’s development and international solidarity policy. Climate, biodiversity, peace, education, urban planning, health, governance...
AFD’s teams are involved in over 4,000 different projects with a strong social and environmental impact in the French Overseas Territories and 115 other countries.
AFD thus contributes to France and the French population’s commitment to the Sustainable Development Goals (SDGs).
AFD HAS CALLED UPON MADE FOR YOU TO PROMOTE ITS ACTIVITIES AND CREATE AN IMPACTFUL BROCHURE PRESENTING THE WAY ITS FINANCIAL PARTNERSHIPS WORK.
A STRONG SYMBOL AS A GUIDING THREAD
Since AFD’s activities are linked to sustainable development, the team has used a green leaf as a graphic base - a cross-cutting symbol that everyone can easily understand to really bring these commitments to the fore.
This shape, sometimes shown whirling, is also used to evoke the energy sector and AFD’s dynamism in accomplishing its missions.
BESPOKE ILLUSTRATIONS FOR A STRONGER IDENTITY
The agency has created bespoke illustrations and pictograms for a brochure with a strong identity, conveying the various messages faster and more effectively.
These illustrations represent both the group’s "technical" and human activities.