Logo UDAF EditionMotion design
The customer and their needs
The UDAF of Yvelines supports and represents families in the department through numerous actions and services. Each year, its activity report must account for this wealth to its various audiences. However, the document lacked graphic coherence, readability, and modernity, sometimes making it difficult to highlight key information and figures.
UDAF - a clear and modern creation UDAF - a clear and modern creation
Our creative approach
We have completely rethought the layout of the activity report by relying on the graphic charter of the UDAF. Content hierarchy, highlighted key figures, illustrations, and more dynamic colors and compositions: we have created a clearer and more attractive editorial system, capable of enhancing the reading experience while giving more impact to the actions presented.
UDAF - a clear and modern creation UDAF - a clear and modern creation
The result
A more modern, lively, and easy-to-navigate activity report that better highlights the work done by the UDAF of Yvelines. To extend this transformation beyond the printed format, we also created a motion design video that incorporates the graphic codes of the report to present the key information in a more dynamic and engaging way.
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