The customer and their needs

QBH, formerly known as Quelle Belle Histoire, is a Paris-based talent agency. Acting as an artistic, strategic, and legal partner, it represents and protects the interests of its talents, negotiates their contracts, and creates opportunities with producers, broadcasters, platforms, and publishers. Known for its expertise, responsiveness, integrity, and close relationships with its talents, the agency already enjoyed an excellent reputation within the industry. However, its image still conveyed that of a relatively traditional, artisanal structure and no longer fully reflected its high standards, the quality of the talents it represented, or its ambitions. The challenge, therefore, was to evolve Quelle Belle Histoire into QBH and build a more premium, contemporary, and desirable brand—one capable of inspiring both pride and aspiration, while preserving the qualities that have historically made the agency strong.

Our creative approach

We started from the agency’s DNA and the vision shared by its teams to find the right balance between two essential dimensions: the high standards of a leading agency and the closeness of a true career partner. The transition from Quelle Belle Histoire to QBH made it possible to preserve the existing heritage and recognition while giving the brand a much more contemporary, graphic, and international expression. We worked on its storytelling, manifesto, and tone of voice to assert its role alongside authors through words that are precise, direct, and authentic. The visual identity was then inspired by the codes of "subtle" luxury, balancing restraint and character. The monogram is set within a circular shape (the Q), acting as a symbolic frame: it evokes both the idea of comprehensive support and the cycle of a creation, a story, or a career. The line extending from the circle introduces a sense of "creative tension": it breaks the perfection of the shape to convey movement, openness, and the dynamic nature of creation, as well as the agency’s role in supporting its talents. Like a story that never fully closes, but continues to unfold.

The result

A more distinctive, contemporary, and authoritative identity, worthy of QBH’s reputation and ambitions. The new brand retains the human dimension inherited from Quelle Belle Histoire while more strongly asserting its high standards, expertise, and character. QBH now has an identity capable of speaking equally to authors and industry professionals, showcasing the talents it represents and strengthening its appeal among established profiles. A brand designed not only to inspire trust, but also to create desire and a sense of pride in belonging.