The customer and their needs

Plastalliance is a pro-European trade association that defends the interests of companies across the entire plastics value chain, in sectors as diverse as automotive, healthcare, agri-food, construction, and aerospace. Highly influential, particularly in Brussels, the organization played a major strategic role for its members, but its visual identity, website, and messaging did not fully reflect its level of expertise, commitment, or strengths.

We therefore clarified and affirmed Plastalliance’s positioning with the entire team and conveyed its independent and committed stance on the new website, stationery, and brochure (by completely revamping the visual identity and texts), in a context of strong regulatory and media pressure surrounding plastic.

Our creative approach

The collaborative work began with a strategic clarification: Plastalliance as a shield for its members, an influential player in European legislation, and a committed defender of a useful, innovative, and transforming industry. The graphic universe was redesigned to embody this stance: a contemporary, structured, and dynamic visual system expressing the rigor, solidity, and constant movement of the organization. At the same time, the website’s texts were completely reworked to make the discourse clearer, more educational, and more embodied, while highlighting Plastalliance’s central role in European debates.

A stronger, more consistent and clearer brand image, aligned with Plastalliance’s real influence and European ambitions. The new website has become a powerful tool for providing information, building conviction and enhancing appeal, capable of promoting the actions carried out behind the scenes, strengthening member confidence and supporting the organization’s development among its target audiences, both in France and across Europe.