• Tailor-made design to make your business more competitive •
FR EN

Developing
a convincing brand message

Our methodology

Once your brand strategy has been clearly defined, the focus must be on communicating your added value and your unique identity through striking messaging (whether written or verbal) which is intellectually convincing and emotionally powerful.

To do this, a tone and a specific vocabulary need to be tailored to your identity.

An editorial style guide helps to establish these fundamental elements and provides guidance for any brand-related writing: brand signatures, slogans, storytelling, presentations, pitches, mission statements, website texts, brochures, scripts, video voice-overs and more.

It also serves as a basis for social media management, providing guidance on subjects for posts and the wording of messages.

Write your speech in 3 steps:
 

Identifying the key messages to be communicated

Identifying the key messages to be communicated
 

Identifying the tone and vocabulary to be used

Identifying the tone and vocabulary to be used
 

Writing for brand media

Writing for brand media
A brand speech allows to value:

Your story

Story

Your strengths

Strengths

Your selling points

Points

Your vision & your beliefs

Vision|Beliefs

Your value & your personnality

Value|Personnality

You experience

Experience

Your method & your approach

Method|Approach
A brand message allows you to:
 

Creating storytelling with an emotional connection

Creating storytelling with an emotional connection
 

Writing a mission statement which communicates your vision

Writing a mission statement which communicates your vision
 

Writing powerful texts for your website and your brochures

Writing powerful texts for your website and your brochures
 

Convincing with a pitch or a clear presentation

Convincing with a pitch or a clear presentation
Back to expertises
Subscribe to our monthly newsletter: