Once your brand strategy has been clearly defined, the focus must be on communicating your added value and your unique identity through striking messaging (whether written or verbal) which is intellectually convincing and emotionally powerful.
To do this, a tone and a specific vocabulary need to be tailored to your identity.
An editorial style guide helps to establish these fundamental elements and provides guidance for any brand-related writing: brand signatures, slogans, storytelling, presentations, pitches, mission statements, website texts, brochures, scripts, video voice-overs and more. It also serves as a basis for social media management, providing guidance on subjects for posts and the wording of messages.
Communicate effectively by working on your brand message with the help of Made for you
At the heart of your marketing strategy, your brand speech must be worked on to better convince your audience. Do you need help to write a coherent and captivating speech? Made for you is here to help you in this process and to ensure a unique and effective strategy!