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Creating
a meaningful visual identity

Our methodology

Creating or improving a logo and developing comprehensive graphic content to create a visual identity requires advance work to identify the messages to be communicated and the clearest and most effective ways to convey them. After working on your brand strategy, we produce a creative brief, focusing on the messages to be communicated, the objectives to be achieved and the constraints to be taken into account. We carry out a benchmark of the graphic styles used within your market; this is used as inspiration while also ensuring that your brand stands out from your competitors. We also develop an inspiration mood board with ideas for interesting visual symbols to communicate the brand platform.

We then create or improve your logo, making several proposals as part of a collaborative process, and enhance your visual identity to bring it to life, along with your logo. 

These graphic elements are also included in the “brand book” which serves as an ID card for your brand and includes brand strategy and messaging. 
We formalise the rules for this visual identity by producing a graphic style guide to guarantee the visual consistency of your communications on all channels. 

Creating a meaningful visual identity
 

Creative brief listing the messages to be communicated, objectives and constraints

Creative brief listing the messages to be communicated, objectives and constraints
 

Benchmark inspiration to find creative ideas

Benchmark inspiration to find creative ideas
 

Creation of the logo, visual identity and graphic style guide

Creation of the logo, visual identity and graphic style guide
The steps to define a visual identity to your image

Your identity

Identity

Your values

Values

Your personality

Personality

Your individuality

Individuality
A visual identity allows you to:
 

Creating a point of reference to ensure your brand is visible and identifiable

Creating a point of reference to ensure your brand is visible and identifiable
 

Showcasing your strengths and your individuality

Showcasing your strengths and your individuality
 

Emerging within your market and standing out

Emerging within your market and standing out
 

Making an emotional connection with your target audience

Making an emotional connection with your target audience
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