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Creating
a meaningful visual identity

Our methodology

Creating or improving a logo and developing comprehensive graphic content to create a visual identity requires advance work to identify the messages to be communicated and the clearest and most effective ways to convey them. After working on your brand strategy, we produce a creative brief, focusing on the messages to be communicated, the objectives to be achieved and the constraints to be taken into account. We carry out a benchmark of the graphic styles used within your market; this is used as inspiration while also ensuring that your brand stands out from your competitors. We also develop an inspiration mood board with ideas for interesting visual symbols to communicate the brand platform.

We then create or improve your logo, making several proposals as part of a collaborative process, and enhance your visual identity to bring it to life, along with your logo. 

These graphic elements are also included in the “brand book” which serves as an ID card for your brand and includes brand strategy and messaging. 
We formalise the rules for this visual identity by producing a graphic style guide to guarantee the visual consistency of your communications on all channels. 

Create a meaningful visual identity to better launch your new brand

Without a strategic and creative process prior to the creation of the visual identity, aimed at defining the messages to be transmitted to your customers as well as your objectives, the creation of a visual identity can be tedious. Nothing must be left to chance in order to emotionally touch your target customers who will associate your products or services with your brand identity. Entrust Made for you with its realization to guarantee a satisfactory result, up to your ambitions. We create an excellent presentation of your company by creating a logo and a complete graphic universe that are adequate, efficient and clear.

Creating a meaningful visual identity
 

Creative brief listing the messages to be communicated, objectives and constraints

Creative brief listing the messages to be communicated, objectives and constraints
 

Benchmark inspiration to find creative ideas

Benchmark inspiration to find creative ideas
 

Creation of the logo, visual identity and graphic style guide

Creation of the logo, visual identity and graphic style guide
The steps to define a visual identity to your image

Your identity

Identity

Your values

Values

Your personality

Personality

Your individuality

Individuality
A visual identity allows you to:
 

Creating a point of reference to ensure your brand is visible and identifiable

Creating a point of reference to ensure your brand is visible and identifiable
 

Showcasing your strengths and your individuality

Showcasing your strengths and your individuality
 

Emerging within your market and standing out

Emerging within your market and standing out
 

Making an emotional connection with your target audience

Making an emotional connection with your target audience

Questions about our business?
We have the answers

What is the point of calling on Made for you for the creation of your visual identity?

By choosing the creation of a visual identity with Made for you, you will benefit from many advantages. In addition to saving time, it will allow your company to stand out from its competitors. Thus, our professionals will conceive graphic codes capable of conveying strong messages to your customers. This will strengthen your connection with them while developing your business in your market and ensuring your success.
 
Also, this creative process supporting the launch of your brand or allowing you to improve the current visual identity allows you to
- identify and enhance your personality;
- Create a reference point that facilitates the identification of your brand in the market;
- to highlight your different assets;
- to develop your market;
- generate emotion in your customers...

What are the steps to follow to properly design your company’s visual identity?

For a visual identity to be clear and effective, its creation or improvement must follow a few almost unavoidable steps. Thus, Made for you will define with you what you will need to integrate in this identity: your messages, your constraints and your objectives. This is the creative brief stage. Then, we will accompany you to bring out the creative ideas that will materialize what was identified in the previous brief.
 
Finally, we will move on to the realization of your logo, its graphic territory, and all the tasks related to your graphic charter, which will guide the use of these graphic elements in future communication media: business card, brochure, website, video motion design. So don’t hesitate to entrust graphic design professionals with the creation or improvement of your visual identity for a better result: an accurate, unique and coherent brand identity.

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