for VISUAL COMMUNICATION DESIGN
In a world that is more connected than ever, La Pause Parisienne is a haven of peace and greenery.
Renovated in 2019, the former restaurant “Le Quai” leaves in its place a 460 m² space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
THROUGH ITS NEW IDENTITY, THE SPACE OFFERS CUSTOM MADE CREATIONS
A SOPHISTICATED VISUAL IDENTITY
The logo is inspired both by nature and by the idea of taking a break:
The letters are designed in the form of tree leaves;
The U is a symbol of taking a break as well as an empty space within the letters;
The serif style typography uses curved leaves in order to create an essence of elegance and gentleness in the logo.
ADAPTATION OF THE RESTAURANT’S IDENTITY
To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
The U itself is also used as a symbol that offers meaning and is surrounded by a crown of leaves.
A RESPONSIVE WEBSITE WITH AN AIRY DESIGN
The agency also created a sleek web design to let the text and photo content “breathe”, reflecting the restaurant’s branding and décor.
The website’s responsive design adapts to every screen size (computer, tablet and smartphone) for the ultimate browsing experience.