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Structuring your brand strategy
for clear communications

Our methodology

Before working on or reworking your visual identity or your communication media (websites, brochures, videos, social media, etc.), it’s important to identify the needs, motivations and frustrations of the clients you’re trying to win over and the messages which will reach them.
It’s also vital to understand the opportunities and trends within your market and your competitors (both direct and indirect): not only will this information help you to stand out, it can also serve as inspiration!

Once this exploratory stage of market analysis has been completed, it’s time to structure your messaging and the key ideas to be communicated.

Although commonly used by large companies, a brand platform is a vital communication management tool, whatever your size. It will help you to define your added value and your identity and makes it possible to structure and prioritise all the key messages to be included in your communications. It brings together your current and new team members to focus on a common vision, shared values and a strong corporate culture and provides clear guidance for your external communications.

A brand platform is also one of the fundamental elements of a “brand book”, which brings together a brand’s strategy, graphic design and messaging, including an editorial style guide

Define your brand strategy in 3 steps:
 

Analysis of market trends, your targets and your competitors

Analysis of market trends, your targets and your competitors
 

Creation of the brand platform

Creation of the brand platform
 

Guidance graphic and editorial to communicate these elements

Guidance graphic and editorial to communicate these elements
A brand platform helps to clarify and enhance:

Your target audience

Target

Vos points de distinction

Points

The mission to accomplish

Mission

Your personnality and how you express it

Personnality

Your outlook on your profession

Outlook

Your position on the market

Position

Your ambitions in the long run

Ambitions

How legitimate you are according to your position

Legitimate
The brand strategy allows you to:
 

Embody and express this identity clearly

Embody and express this identity clearly
 

Make the right decisions so the brand can flourish

Make the right decisions so the brand can flourish
 

Create a link with the public and become an established brand in its mind

Create a link with the public and become an established brand in its mind
 

Facilitate cohesion in the company and faciliate the appropriation of the brand

Facilitate cohesion in the company and faciliate the appropriation of the brand
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