Bouygues Construction Australia is the national branch of the group Bouygues Construction that gather more than 50 000 people in 80 countries.
For more than 20 years, this subsidiary is dedicated to the design, construction, finance and completion of innovative projects in the sector of civil infrastructure, buildings and energy.
This newsletter issued by the board of Directors each semester is sent by email in a PDF format.
The editorial structure and the graphic style are inspired by the written press, especially British, this allows to provide importance to the communicated information like a newspaper could.
The agency designs a unique visual identity to put a personal touch to this newsletter and make it easy to recognise.
The logo (AU acronym for Australia) represents Uluru/Ayers Rock, Australia’s most famous rock band, giving it a 3D effect due to the topographic design and the clouds that float in front of the 2 letters.
It is joined by a map of Australia illustrated in the same style, minimalist and original. Playing with perspective effects, making it possible to visually enhance the running projects in the country very quickly.