Chronofresh is a company specializing in the rapid, secure transport of fresh produce, with a controlled cold chain.

They asked Made for you to help them structure a more coherent digital communications strategy, one that would better promote their expertise and commitments.

Rethink your editorial strategy on LinkedIn to stand out and increase your visibility

We developed a clear and differentiating digital communication strategy on LinkedIn. The objective was to reinforce Chronofresh’s visibility while highlighting their know-how, news, employer brand, etc.

The editorial line, designed around the world of food and fresh produce logistics, adopts a tone of voice that is definitely more offbeat and lighter, while remaining professional and expert in its field.