• Tailor-made design to make your business more competitive •
FR EN

Creating a fun and educational
motion design video

Our methodology

A video presenting your activity, your business, your products and services or even your concept (if you’re innovating) is an essential communication tool. 
Today, videos are the most popular and engaging content: 85% of users share videos with their network (92% on mobile) and videos represent 80% of Internet traffic. On average, 75% of users on social media interact after watching a video, 39% of users consequently make a purchase and 80% of users remember a video.

Videos, particularly motion design videos, offer several advantages: they communicate messages in a very short time and create an emotional connection with the audience through storytelling.

To do this, we help you to establish your communication strategy in advance (objectives, targets, key messages, tone, etc.) by developing your brand platform and creating a relevant and unique visual identity. We come up with a synopsis, a script and a voice-over text, using these elements to create a storyboard and we choose additional photos and videos to be included, if necessary. Lastly, we create the final illustrations and animate them (along with other graphic elements such as your logo) to tell your story with images.

Videos can be used on social media to encourage sharing, included in a newsletter to encourage clicking and displayed on your website to add a personal touch and emphasise your added value in 2 minutes.

Steps to create an impactful motion design video
 

Preparation of the synopsis and script

Preparation of the synopsis and script
 

Creation of the storyboard and illustrations

Creation of the storyboard and illustrations
 

Design animation and video editing

Design animation and video editing
A motion design video allows you to enhance the value of your product:

Your story, a unique human adventure

Story

Your product, service or concept, explained clearly

Product

Your values, expressed in a unique tone

Values
A motion design video allows you to:
 

Presenting and publicising a service or a product

Presenting and publicising a service or a product
 

Explaining complex subjects in a clear, fun way

Explaining complex subjects in a clear, fun way
 

Telling an appealing story and sparking emotion

Telling an appealing story and sparking emotion
 

Creating a personal relationship with your audience

Creating a personal relationship with your audience
Back to expertises
Subscribe to our monthly newsletter: