A video presenting your activity, your business, your products and services or even your concept (if you’re innovating) is an essential communication tool.
Today, videos are the most popular and engaging content: 85% of users share videos with their network (92% on mobile) and videos represent 80% of Internet traffic. On average, 75% of users on social media interact after watching a video, 39% of users consequently make a purchase and 80% of users remember a video.
Videos, particularly motion design videos, offer several advantages: they communicate messages in a very short time and create an emotional connection with the audience through storytelling.
To do this, we help you to establish your communication strategy in advance (objectives, targets, key messages, tone, etc.) by developing your brand platform and creating a relevant and unique visual identity. We come up with a synopsis, a script and a voice-over text, using these elements to create a storyboard and we choose additional photos and videos to be included, if necessary. Lastly, we create the final illustrations and animate them (along with other graphic elements such as your logo) to tell your story with images.
Videos can be used on social media to encourage sharing, included in a newsletter to encourage clicking and displayed on your website to add a personal touch and emphasise your added value in 2 minutes.