DMC is a public sector training and consultancy organisation which specialises in individual and group coaching, skills development, management and organisational auditing and consultancy and psychosocial risks.
After strengthening DMC’s positioning strategy by carrying out market analysis and developing a brand platform, the team created a meaningful logo and an original website to convey its unique nature.
Analysis of what drives the company’s targets and competitors showed us that we should highlight DMC’s people-centric approach, both to evoke the client/trainer relationship and to emphasise the development of individual and collective expertise within these organisations.
The letter M therefore shows 2 people, evoking the idea of a DMC consultant/trainer and a client, a public service manager and a public service employee or 2 public service managers or employees and alluding to the collaborative relationship which is conveyed by the company’s baseline: “let’s transform public service”. Given DMC’s desire to modernise public service, the logo has a contemporary graphic style but its colours are understated and reassuring.
In keeping with the brand’s positioning and platform, the site’s design is unusual: it’s inspired by the world of aviation and conveys the idea of supporting, leading and guiding people towards success.
At the centre of the interactive dashboard, a video of take-off is used to ensure a better understanding of the concept and to add a sense of movement and modernity to the site. In accordance with the responsive design approach, the site can be viewed on mobiles and tablets.