The renewal of L’Atome Café was a double challenge. Keeping the charm of an authentic Parisian bistro while modernising its identity to become a trendy hot spot.
Inspired by the vicinity of the Eiffel Tower and the industrial architecture of the place with its raw beam, Made for you creates for Comptoir Principal a new identity in the craftsman workshop’s spirit.
The typography of the storefront revisits the craft of sign painting when the promise of home made cuisine and cocktails “made for you” is placard in wooden letters on the outdoor panels. The nutty red, zinc green and mustard yellow, printed in the stencil style, convey the idea of authenticity while the diagonal cut of the visit cards and menus bring out dynamism and modernity.