Scolibree is a learning support platform designed to give children the opportunity to learn at their own pace, while freeing parents from the mental burden of homework. Through an innovative approach combining AI, neuroscience and active pedagogy, it makes learning smoother, fairer and more effective.

Made for you has helped to promote this wonderful initiative by translating its educational and societal ambitions into a clear, engaging and differentiating visual identity.

An evocative and reassuring logo for parents

The Scolibree logo (school + free + hummingbird) draws its inspiration from the hummingbird, symbolizing the child taking flight, associated with the book evoking education. It embodies lightness, curiosity and personal progress. Combined with round, warm typography, this visual identity sets a tone that is both benevolent and reassuring. The graphic system is based on dynamic curves and vivid colors, conveying the diversity of career paths and the joy of learning. While the logo is relatively "serious", the rest of the identity used, notably on the platform, is younger and more dynamic.

Fun graphic elements for children

The pictograms are all inspired by the feather symbol, creating visual coherence and reinforcing the singularity of the visual identity, in a soft, colorful style. We also created inclusive avatars for the platform, illustrating the diversity of the students in a cheerful, rounded style.
The hummingbird mascot reinforces the emotional dimension of the project, creating a strong emotional bond with young users and their parents.

A strong identity for long-term success

We applied this visual universe to a complete graphic charter integrating pictograms, avatars, illustrations, color palettes, typographic choices differentiated according to targets (children/parents) and photographic style. We also created several examples of application on communication media such as advertising posters, to guide the use of this visual identity in the short and long term.