LOUIS DUPONT is an interim management firm that helps companies take decisive steps forward by putting people at the heart of performance.

In a context where organizations have to navigate crises, transformations, restructurings or phases of hyper-growth, LOUIS DUPONT provides concrete, rapid and highly operational solutions.

Made for you supported LOUIS DUPONT in translating its ambitions: asserting a high-end market positioning, challenging the historical codes of the market and embodying a new way of approaching interim management—more ethical, more human and more demanding.

A richer visual identity built around the existing monogram

The name LOUIS DUPONT (a combination of its two founders’ names) carries a clear promise: personal commitment, absolute reliability and uncompromising professionalism. Unlike firms that invent neologisms, the company chooses

An elegant and contemporary color palette

The blue—an integral part of the firm’s identity—has been preserved, as it symbolizes trust, expertise and stability, and helps establish a premium universe. It is paired with beige, which brings softness and conveys serenity and human support.

This elegant foundation is complemented by a more vibrant blue and pink, used sparingly to draw attention, add rhythm to the content and help distinguish LOUIS DUPONT in a market where graphic codes are highly uniform. Together, they create a modern, refined and instantly recognizable aesthetic.

A new website with a stronger client focus

The lines of the monogram guide the way, consistently leading the user to the next step. The photography highlights the teams and clients, emphasizing attentiveness and proximity. The animations (such as clouds moving across the sky) make the browsing experience pleasant and dynamic. The content modules—designed with Google and SEO in mind—provide a clear, readable structure tailored to both search requirements and mobile-first usage.