Trade Value is a consulting and headhunting firm which specialises in capital markets.
It works in quantitative analysis, risk, big data/machine learning and insurance.
The company has particular expertise in sourcing high-level candidates for roles in IT, finance and financial software.
The founder asked Made for you to create a meaningful visual identity and website to convey the company’s personality.
A reassuring logo
The two arrows which can be seen in the letters V and A reflect the supply and demand which drive Trade Value: the client’s needs and the candidate chosen by the firm.
Royal blue is a reassuring colour which conveys seriousness, solidity and assurance.
A dynamic website
The website’s design features the diagonal lines of the letters A and V for a dynamic feel.
The video at the top of the home page, representing figures and data, effectively evokes Trade Value’s activities and gives the website a sense of movement.